The who
PyschologyCare
A psychology practice in Malvern, Victoria.
My role
Graphic Designer
Tools
Illustrator
The problem
PsychologyCare had engaged a web design consultant to create a new website. They were advised by that consultant to consider a logo/brand uplift instead of carrying the old branding into the new site.
The solution
Provide PsycologyCare with a new logo, and a new colour palette to aid in their overall branding uplift.
A new logo
PsychologyCare’s ethos is about the therapeutic relationship - “meeting someone face-to-face and working collaboratively to understand the underlying causes behind mental health issues”.
The original logo was two faces inside the letters P and C, actualising this “face-to-face” ethos. Unfortunately, the original logo struggles to translate this message. At first glance, the faces aren’t that strong to see and it presents more like a strange butterfly.
My aim was to hold onto that philosophy of two people in some form of relationship, connected, working together.
The client couldn’t decide on which idea they liked the most so we proceeded to flesh out two logo ideas in digital formats. The client was sent various versions of each to help them make a final decision.
The final logo choice conveys two people connected by their ears. Listening is vital in psychological therapy. Two people listening to each other and facing the same direction, being on the same page. This is the therapeutic relationship between client and practitioner in harmony with each other.
Logos were supplied in png/SVG, CMYK/RGB formats, in full colour, dark purple, light purple, black, white:
Main lock-up
Extreme horizontal
Brandmark
Wordmark
Favicon
Updating the colour palette
According to colour psychology… (I know right, applying colour psychology for the psychology client!) the colour purple is thought to represent qualities that come naturally to psychology and therapy; power, wisdom and spirituality. I advocated for a strong deep purple to form part of the primary colour choices and the rest of the pallet was informed by this choice.
As an accessibility A11y, I always want to make accessible design choices. Even when the client had colour ideas, I would test these with the WebAIM Contrast Checker and communicate with them why their colour idea would not be appropriate for accessibility.
The final primary and secondary colour pallette:
Letterhead
To help kick-start their new branding I was also asked to provide a new letterhead.
The outcome
A new logo and colour palette was provided on time for the third-party web designer to complete the new site build - www.psychologycare.com.au
“I love it Jai!!!! You are great at what you do. Thank you so much. The website looks so great with the logo and colours.”